No. 024Mobile app

MonAI ↗: an AI expense tracker that grew with one Colombian creator

Credibility★★★★3/4Difficulty3/5

In one line: An AI iOS app for logging expenses by voice, with a free trial and then a hard paywall subscription.

Timeline

About 3 years agoLaunches MonAI; the first version took a month or two (self-reported)
First 18 monthsMarkets it alone; revenue stays very small (self-reported)
End of 2024Partner creator posts the first video; MRR 10x within a week and nearly 8K within a month (self-reported)
LaterAnother video adds over 5k, reaching 13k MRR (self-reported)
LaterA video about being invited by Apple to WWDC adds nearly 5k MRR (self-reported)
At interviewHard paywall with a 7-day trial, replacing freemium after A/B tests (self-reported)

Sources: Starter Story interview; X post by @starter_story.